Well I’ll be damned. Looks like Coca Cola is bringing back Surge… sort of. Discontinued since 2001, Surge was brought back for sale only on Amazon (and promptly sold out - for now). Coca Cola said they brought it back because of customer demand and that the future of the beverage depends on the level of excitement coming from the public. For now it is an Amazon exclusive, but Coca Cola also said they might sell it in other stores. If you’re a fan of Surge, they suggest you should let them know on their Facebook.
This is good news for those of us holding out hope that our favorite discontinued food or beverage might get a second life if we just make enough noise about it. Let’s bring back Orbitz! Clearly Canadian has said they are willing to revisit the beverage in limited batches if they can generate enough interest. They’ve urged fans in the US to ask their local retailers to carry Clearly Canadian products.
And so you know, at just about any grocery store in America, you can ask a manager to give you a product request form so you can ask them to carry things they don’t have. If they know someone will buy it, they will carry it. They are happy to take your money.